Tom DeLonge vertelt over Macbeth

In 2002 werd Macbeth Footwear, een alternatief schoenenmerk, opgericht. Één van de oprichters is Tom DeLonge, die we kennen van o.a. Blink-182 en Angels & Airwaves. Onlangs heeft het merk een aantal nieuwe ‘studio projects’ gelanceerd. Voor deze serie is het merk een samenwerking aangegaan met Sleeping With Sirens, The Maine en The Gaslight Anthem. In een recent interview heeft DeLonge meer verteld over Macbeth en de studio projects. Lees het hele interview hier.

How did Studio Projects start, and what makes them different than a regular collab?
The whole company basically started as a giant Studio Project. All our friends were musicians and artists, so that’s who we wanted to work with because that’s who inspired us. The Studio Projects were sort of a way to put together a really rad board of directors to help shape what Macbeth would become as a brand. We don’t just throw a band logo on a shoe and call it done; we actually show these guys our shoe development process and help them translate their art into shoe form. That’s what makes our collaborations different.

How do you choose the bands for Studio Projects, and why did you choose the most recent three—the Maine, Sleeping With Sirens and the Gaslight Anthem?
All three of these happened very naturally. Those are the best kind of relationships. They all represent a different part of rock ’n’ roll, and we really liked that. They had interesting ideas so we were excited to bring those to life on a pair of shoes.